James Cameron knows Context
So where is winter? Is that a familiar question? You’d think that after years of life in Canada, the changing of seasons wouldn’t surprise people. Still, our seasons can b...
Read more | Posted on : Dec 2011
Category : media strategy
Enough with the FROGS!!
What on earth is up with people using frogs in their branding and marketing?
I was coming home from a meeting and rode up alongside this truck with a giant frog on it. Why on...
Read more | Posted on : June 2011
Category : advertising strategy
Song & Dance Downtime
Just a quick note on web design: I came across this "under construction" page while visiting a popular website this week. I grabbed a screen capture of their page, which expla...
Read more | Posted on : May, 2011
Category : media strategy
Corp-room Jesters? Really?
You don’t have to look far to find the advertising model of our forefathers being challenged. I am constantly seeing ads that fly in the face of what most would consider the...
Read more | Posted on : 11/2010
Category : advertising strategy

