Happy Birthday to me, Thanks Google

Well Happy Birthday to me! I just had a birthday and Google Analytics has just released a great add-on called Flow Visualization. I used to have to do this analysis manually but now Google has incorporated the ability to see the overal continuum of a website visitor.

The metrics clearly display the pre-dominate surfing habits of your visitors and compares Flow-Through (blue) vs. Drop-Offs (orange).

Using this information a website can be reshaped to provide visitors with what they want. Designers can analyze what is useful and what turns visitors away. The influx of mobile website users can also be determined.

For more on Google Flow Visualization start here : Google Flow Visualization

Insights by Graham Paulsen


Creative Director, Digital Media Developer,
5D Media & Design | Creative Communications

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